I wrote this article a long time ago, before I had a blog. It references Outlook, so it had to be a while ago. I haven’t used Outlook in a long time.

After reading the about William Saroyan and how he wrote The Daring Young Man on the Flying Trapeze by writing a story a day for 30 days, I wrote 30 articles in the same time and spread them all over the internet.

This was one of those articles. One I read over and think, who wrote this. But it does make a lot of sense. I haven’t written many emails in a while and recently have had the chance to help show a few new people the ropes via email and other forms of communication. After reading through some of my emails, I remembered this article I wrote and tracked it down. It makes a still makes a lot sense and it does work.

How did you sell your last product? Imagine that I am a newbie writing you an e-mail after reading your ebook. How would you answer the question? I bet you could send me a 300 word reply in no time. Words would flow from your keyboard as fast as you can type. You have just written your next article. Don't think so? Too easy? Read the next paragraph.

Robert Allen has written you an e-mail. He needs you to write a chapter in a new book that he is putting together and he needs it in a week. Are you up to the task? Can you have it done in time? The theme of the chapter: the unique way that you sold your last product. Okay, start writing. How long did it take you to write the first sentence? A hour, two. Remember, millions of readers will be viewing the results.

If you want to, do both exercises above and compare the results. Which piece reads better? Which one sounds like a high school textbook? Read them aloud and I bet the answer becomes clearer. You would be proud to let anyone read the e-mail addressed to the newbie but create a pen name for the book chapter. Why is there a difference here? Both of the subjects were the same. The same person wrote both pieces. Or was it the same person?

In example one, you were yourself. You were just answering a question. You were more than happy to explain your knowledge to someone who just casually wrote you an e-mail. In example two, you became "the author". Maybe you had to outline the chapter first, make notes, research it. In other words, do as many things as possible to put off what you really sat down to do. Just write. After all, with thousands of readers critiquing your work, everything has to be perfect. There is no room for mistakes. And yet the e-mail reads better.

So why not write an e-mail. The next time you have a great idea for an article, turn that idea into a question and e-mail it to yourself. Well, you don't actually have to go that far, but if it helps, do it. Then all you have to do is reply to it. Don't worry about grammar. Don't worry about going off on a tangent. That tangent may be exactly what you need to make your article, oops, "e-mail" stand out. Just explain everything you need to in order to get your point across. If you need to, click "Create" in Outlook and start writing. Try it. And don't follow the instructions in the next few paragraphs until you are done with your e-mail.

When you are done, read it out loud. Any time you slow down or stumble over the words, cut those word out. Any part that sounds like your sixth grade English teacher instead of you, chop it. Take no prisoners. You will know your own voice when you hear it. Just listen for it. Your readers want a new perspective just as much as they want information. You are not writing for the New York Times and you definitely don't want to become Joe Friday. Slip the facts in with your personality and your readers will be flocking to your web site in search of more info. Or for that matter, they will be flocking just about anywhere you want them to flock.

Don't forget to make sure you covered everything that you needed to cover. If you need add a word here and rearrange paragraphs there, do so. Once the idea is alive in your e-mail, it is hard to kill it. Don't worry about that. Just make your e-mail complete. You will know when it is. You will get that feeling that is hard to explain, but involves printing your article out, sticking it to your refrigerator, telling your neighbors, and rehearsing for your Pulitzer Prize acceptance speech. If you notice any of these symptoms, your can now safely begin to refer to your "e-mail" as an article without killing it or triggering writer's block.

Use this method as described and I promise you will become a much more productive writer. So how did you make your last online sale? Write me an e-mail.

P. S. I did write this in Outlook and addressed it directly to you.

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Comments

Haha, I definietly know what you are talking about. I don't answer question to myself but I'm sending me mails during the whole day to remember me of sth. or collect some ideas. Greets from Germany

Looks like your email become the reminder for you. The reason I keep blogging is also because I know that the content can help me later. <abbr><em><abbr><em>Jimmy MRR2s last blog post..<a href="http://mrr2.com/70-opera-10-download/" rel="nofollow">Opera 10 Beta released</a></em></abbr></abbr></em>

If you set yourself a goal like this and accomplish it it can be very rewarding

@Stephan Miller - Saroyan's books are well worth a look and you should try to encourage more people to read them

I don't know why most of forums wouldn't accept yahoomails anymore. But they do accept gmails still. So what I do is that I set my gmail to forwarding email to my yahoomails.

Oh, this is the great way to write something really good! It’s much easier to write the e-mail then to start something serious. I suppose this is a kind of the psychological factor, e-mail is usually quite short and contains only the main plot, the most important information you need. It’s not necessary to think over every word and it means you keep the balance between the shape and the content. In my opinion you can’t find the better way to express your point of view.

I love doing this. I'll do GoogleDocs as well. Cloud computing, in general, supports the notions in your post. <abbr><em><abbr><em>jlbraatens last blog post..<a href="http://www.bigpictureweb.com/how-to-increase-website-traffic-with-search-engine-optimization" rel="nofollow">How to Increase Website Traffic with Search Engine Optimization</a></em></abbr></abbr></em>

Wow, this is a very useful article.I Liked it very much and found it very useful…Thanks a lot for sharing this informative with us.Keep blogging!

The daring young man on the flying trapeze is a great book. It was clever of you to use that as an inspiration

The proper us of words is actually the most important thiing. I feel that other ways can be bent, but Proper use of word is the most important.

I rarely run into anyone who know who Saroyan is any more let alone, know his books. It's the book that made me want to write in my teens.

Great post about an inspiring story. The key to any success is creating goals and obviouslyn then following through and acheiving them is something else altogether. I have a routine each day and goals for each month, I just keep going until they are done, without this I would never acheive anything. Glad I am not alone in this. David .-= top 10 search engine ranking&#180;s last blog ..<a href="http://top10searchengineranking.net/?p=21" rel="nofollow">Outsourcing Keyword Research – The Key To Higher Search Engine Ranking</a> =-.

explaining everything out straightaway... is good and as you have stated the proper use of words must be a primary thing to do... secondly you can chop of the irrelevant material that can cause the readers lack of interest... however you are not writing for the NYT... but approach and intention of the both are same that is to attract the readers with solid content and meaningful writing

I think email is still one of the marketing weapons, if you have the targeted addresses. It's just like a sure brochure in their hands once you have send it on their mailbox. You just need to have the writing skills to convince your readers about your product/s.

An email is a good post.so is a dialy.

Great post about an inspiring story. The key to any success is creating goals and obviouslyn then following through and acheiving them is something else altogether. I have a routine each day and goals for each month, I just keep going until they are done, without this I would never acheive anything. Glad I am not alone in this.

I like the idea of writing email to yourself posed as a question. Good way to find out if it says what your audience should be reading. .-= kindle 2 review&#180;s last blog ..<a href="http://thekindlewarehouse.com/new-source-for-free-kindle-textbooks/" rel="nofollow">New Source For Free Kindle Textbooks</a> =-.

I think that the most important thing is writing not as you speak. In order to write well, you have to organize your thoughts beforehand. There are great techniques to use, but in short keep it simple and short while providing interesting ideas WITH arguments.

Hey, This website really takes me away. The information thats there really does boost my existing business. I think I will need to recommend this to my friends. .-= Taryek&#180;s last blog ..<a href="http://www.getcommissionpayload.com/?p=14" rel="nofollow">What is Commission Payload?</a> =-.

As a blogger, we all do a lot of writing! It always amazes me as I read through my postings the poor grammar and flow that I have. Your tip on reading out lound and slow fixes 95% of these errors I would estimate! My advice to all of you...as mentioned above...read it out loud! .-= Scott&#180;s last blog ..<a href="http://www.lift-table-pros.com/low-profile-lift-and-tilt-table" rel="nofollow">Low Profile Lift and Tilt Table</a> =-.

In multiple online media available today, choosing it wisely &amp; beneficially for your readers is quite a challenge. Stephan, you have made that point so well. Anyways, if it helps, my process is as follows: 1. Get the basic points clear on word file. 2. Answer the question: which can be most invloving &amp; interesting medium for this subject? The criteria to choose are: 1. Value to readers 2. Action you expect your readers to take 3. Look of final version 4. Most relevant medium for readers for this particular subject .-= Chris Peterson&#180;s last blog ..<a href="http://www.bloggingwithchris.com/lessons-for-online-businesses/" rel="nofollow">Lessons For Online Businesses</a> =-.

I agree with Scott.. As I write it sounds poetic and flawless, but once I read it outloud after I'm done writing, it sounds like a 3rd grader put the post together! Jeff B. .-= Jeff Bellows&#180;s last blog ..<a href="http://www.skirting-and-bellows.com/tilt-table-bellows" rel="nofollow">Tilt Table Bellows</a> =-.

Every now and then I write my thoughts on paper or on my own blog. It never came to me that I need to check and recheck my sentences so as to ensure that my thoughts are clear and readable. The above article inspires me to do just the same. I forgot the last time I read aloud--I used to read aloud...it just faded away. Now is the time to do that again: reading my articles after I draft it. I'm sure it'll make my speech skills better, but at the end of the line, it'll make my writing more understandable to me and to the ones reading it.

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